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Living Proof garners brightest new start-up.
May 25, 2010
By: TOM BRANNA
The Cosmetic Executive Women (CEW) recognized the 31 most innovative beauty products of the year at the 16th annual CEW Beauty Awards. The at celebrity filled awards ceremony was held yesterday at the Waldorf-Astoria in New York. In addition to the category awards, Living Proof was presented with CEW’s Indie Beauty Award for brightest new start-up. Here are the winners: BATH AND BODY Body Treatment Mass—Vaseline Sheer Infusion with Stratys-3 BodyTreatment Prestige—Origins Dr. Andrew Weil for Origins Night Health Bedtime Spray Bath/Shower Product Mass—Olay Body Wash Plus Tone Enriching Ribbons Bath/Shower Product Prestige—Fresh Sugar Acai Body Scrub FACIAL SKINCARE Acne Treatment—La Roche Posay Effaclar AI Intensive Acne Spot Treatment Anti-Aging Mass—Olay Professional Pro-X Deep Wrinkle Treatment Anti-Aging Prestige—Lancome Genifique Youth Activating Concentrate Cleanser & Scrub Mass—Visine Total Eye Soothing Wipes Cleanser & Scrub Prestige—Shiseido Future Solution LX Extra Rich Cleansing Foam Eye Treatment Mass—Olay Regenerist Anti-Aging Eye Roller Eye Treatment Prestige—Shiseido Benefiance NutriPerfect Eye Serum Moisturizer Mass—Garnier Nutritioniste Skin Renew Awakening Face Massager Moisturizer Prestige—Shiseido Future Solution Total Regenerating Cream HAIR Hair Care Product Mass—L’Oreal Paris EverPure Sulfate-Free Color Care Moisture Shampoo Hair Care Product Prestige—Living Proof No Frizz Shampoo Hair Coloring Product Prestige—ColorMetrics TouchBack by ColorMar Hair Styling Product Mass—Klorane No Rinse Care with Papyrus Milk Hair Styling Product Prestige—Living Proof Full Thickening Cream MAKEUP Eye Product Mass—CoverGirl Smoky ShadowBlast Eye Product Prestige—Lancome Oscillation Powerbooster Vibrating. Amplifying. Primer Face Product Mass—CoverGirl Simply Ageless Sculpting Blush Face Product Prestige—Clinique Redness Solutions Instant Relief Mineral Powder Lip Product Mass—Maybelline New York Color Sensational Lipcolor Lip Product Prestige—Guerlain Rouge G de Guerlain MEN’S GROOMING American Crew Trichology Hair Recovery Patch SCENT Men’s Scent—John Varvatos Artisan Women’s Scent Mass—P&G Prestige Avril Lavigne Black Sta Women’sScent Prestige—Coty Prestige Lola Marc Jacobs SUN Sun Product Mass—Neutrogena Sensitive Skin Sunblock Lotion SPF 60+ with PureScreen Sun Product Prestige—Bare Escentuals BareMinerals SPF 30 Natural Sunscreen More info: www.cew.org
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